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Fitness Facility Code of Ethics

As a member in good standing of the Bureau of Fitness Standards, our fitness facility will do its utmost to:

1. Apply logic and objectivity, not emotion and subjectivity to all procedures.

2. Encourage commitment to quality nutrition and fitness as a lifelong goal.

3. Educate members about the benefits of a healthy lifestyle.

4. Respect the confidentiality of members, never to disclose to any person any personal information acquired by a member unless authorized, in writing, by the member, unless a risk of health or death becomes an issue.

5. Never discredit other fitness practitioners, facilities, or education providers publicly through comment or conduct unless an objective opinion serves to educate the public about low quality or unsafe or dangerous practices.

6. Conduct business in a manner that commands the respect of the public within this industry and for the goals in which we strive.

7. Supply sufficient information to enable consumers to make an informed decision regarding membership and/or fitness package services, and that the followed is adhered:

  • All promotional material is truthful, accurate, and clear. We will not use misleading or false advertising or marketing procedures that mislead or misrepresent pricing, benefits, consumer needs or staff abilities, or produce sales based on fear or guilt.
  • Promotional materials do not encourage unrealistic expectations and the outcomes attainable from our services or the facility and equipment provided.
  • Fitness practitioners employed through the facility must not make misleading or false comparisons with services offered by competitors.
  • Prospective members are allowed to inspect the premises without any obligation to purchase any services.
  • This code and the standards contained herein are made available for member and prospective member perusal.
  • We will act ethically and professionally, and avoid any unreasonable sales methods, including harassment or coercion.

8. Maintain honesty in all business transactions through fair pricing and abide to all contracts; and deliver what is promised through contract and otherwise.

9. Provide a high value of service to enhance customer confidence and loyalty, thus improving long-term commitment, and continue to increase the value and benefit of services and programs.

10. Maintain a high set of business standards that protects the rights and safety of our members.

11. Participate in the teachings and promotion of fitness science and objective practices, whenever possible.

12. Remain current on theoretical and practical information within the field through continuing education activities or by reading/viewing quality information.

13. Never discriminate on the basis of sex, race, age or mental and/or physical limitations, and strive to provide equal and fair treatment to all individuals.

14. Expose irrationality that promotes potential danger or injury to individuals who do not have the expertise or knowledge to know better, and to safeguard the public by reporting violations to the BFS.

15. Fitness practitioners employed through the facility are to follow the BFS code of ethics for fitness practitioners.

16. Comply with local, state/provincial and federal laws of the land including, but not limited to, applicable business, medical, employment, and copyright laws.